Five phases.
Zero improvisation.
The same systematic process for every client, adjusted to their situation. What changes is the priority of each phase. The sequence never varies.
We spend the first week crawling your site, pulling GSC data, mapping your keyword landscape, and analysing three to five of your closest competitors. You get a complete picture of the current state, with no interpretation.
Everything we found in Discovery turns into a prioritised action plan. Each item has a business impact estimate, a difficulty score, and a recommended order of execution. Nothing is vague.
Strategy without execution is a document. We implement directly where we can, produce implementation guides for your dev team where we cannot, and document every change in a live shared log.
Rankings have a ceiling determined by your domain authority. We close the authority gap through editorial link acquisition from relevant publications, digital PR, and brand mention conversion.
Weekly rank tracking, traffic attribution, and conversion monitoring. Monthly plain-language reports that explain what moved, why it moved, and what the plan is for the next 30 days.