Content Machine

What this involves

Content Machine addresses a gap that most businesses fall into: they have been publishing content consistently but it is not ranking because it was not designed around how people search. Content published to fill a calendar is fundamentally different from content designed to rank. Content Machine begins with a keyword universe audit. We map everything you have already published against the actual search terms in your sector, identify which existing pieces are closest to ranking and need optimisation rather than new production, and find the content gaps where you have no coverage of valuable search topics. We then design a content architecture. This is a structured plan that defines the relationship between your commercial pages, your informational content, and your editorial content, and specifies the internal linking relationships that make the whole structure work as a topical authority signal. With the architecture defined, we produce a content production brief for every piece that needs to be created or updated. Each brief includes the target keyword set, the search intent that drives it, the recommended structure, the topics that must be covered for topical completeness, the internal linking context, and the entities that should be referenced for E-E-A-T purposes. Content production is available as an add-on, or the briefs can be passed to your existing content team.

What is included

Who this is for