Data Visibility
Analytics setup, rank tracking, and monthly reporting that tells you what is actually happening in your organic channel, in language you can act on.
What this involves
Data Visibility is for businesses that want to understand their organic search performance without relying on someone else to interpret a complex dashboard for them. The service configures or audits your measurement infrastructure and delivers monthly written reports that explain performance in plain terms. Setup begins with a Google Search Console and Google Analytics 4 audit. We verify that both properties are configured correctly, that they are measuring what they are supposed to measure, and that there are no data quality issues. Common problems include incorrectly configured goals, missing event tracking for key conversions, sampled data in GA4 reports, and Search Console properties that are not verified or are missing important URLs. Once measurement is clean, we set up a rank tracking system for your full keyword universe across desktop and mobile, in your target geographic markets. Rank data is tracked daily for your most important terms and weekly for the broader set. Monthly reporting covers: keyword position changes and the most likely cause, traffic movement broken down by page type and intent category, conversion attribution showing the organic channel contribution, competitor movement in your keyword space, algorithm update impact assessment, and recommended priorities for the next 30 days. Reports are written in plain language, not assembled from automated tool exports.
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